Personalizing natural gemstone jewelry since 1890.
Work directly with our designers or customize fine jewelry right here.

Design Your Own Ring
Start creating your own ring
Jewelry Certification
Certified jewelry. Always!

Any jewelry you receive from us, is certified by leading gemological laboratories like GIA, IGI and SGL. Labs ascertain the quality and weight of the diamonds, gemstones and gold in your certificate. Just another industry-first initiative, to give you the most transparent jewelry buying experience.
Customize your jewelryNot only for the Royal's anymore.

We are finally offering everyone access to our family's 122-year legacy of exquisite fine jewelry design. We started out as exclusive designers for celebrities, dignitaries and Royals, specializing in customized jewelry only. Later, we mass-produced jewelry for some of your favourite brands. Now, we have come back to what we love doing the most, personalizing jewelry – just this time, we encourage everyone to work with our designers. At least, be inspired to customize our designs using your choice of colored diamonds, gemstones and precious metals. We want you to exclaim, 'this design has a piece of me!'.


Exclusive designs at lower costs
No middlemen or
retail overheads.
Save up to 70% with us!

Since we have no middlemen and are online only, we eliminate brick-and-mortar expenses and pass all these savings on to you. Why pay upto 5x more with other brands, when you can get customized jewelry for much less with us.
Natural AA/AAA gemstones hand-picked from the best mines.
We source all our gemstones from conflict-free mines across the globe.